Dan McLachlan

Sacrifice Costs: the Price of Waiting

By John Stoddart Something mildly technical this time round. We’re going to talk about sacrifice costs, which are the incremental costs of delaying a decision to do something different. Typically, that would be the costs associated with delaying implementing a new IT system. Best explained by example. If, for example, a company were considering changing / …

Sacrifice Costs: the Price of Waiting Read More »

Land & Expand: Maximising results from your year 1 go-to-market budget

By Matt Ball Software companies build their products using agile, innovative software development methodologies, but this is often not reflected in their approach to business development. Here’s how to get the best from your first year go to market budget… First and foremost, go to market is about focus. Many businesses make the mistake in …

Land & Expand: Maximising results from your year 1 go-to-market budget Read More »