By John Stoddart A few months ago, my wife and I were watching a TV series about the food industry and how it has changed dramatically over the last thirty years. Integral to this programme was the way that the industry revolutionised its marketing and the way it updated its propositions. Since then, I’ve been mulling …
Stealing the Best Business Ideas from other Industries Read More »
By John Stoddart Something mildly technical this time round. We’re going to talk about sacrifice costs, which are the incremental costs of delaying a decision to do something different. Typically, that would be the costs associated with delaying implementing a new IT system. Best explained by example. If, for example, a company were considering changing / …
By John Stoddart Quite simply, the most important sale factor is volume. Volume of sales in unit and value terms. But there are other important factors and we’re looking at one of them here. Another important factor in the sales process is sales velocity. That is moving suspects to prospects to clients in the shortest …
By Matt Ball Software companies build their products using agile, innovative software development methodologies, but this is often not reflected in their approach to business development. Here’s how to get the best from your first year go to market budget… First and foremost, go to market is about focus. Many businesses make the mistake in …
Land & Expand: Maximising results from your year 1 go-to-market budget Read More »
