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GO TO MARKET MASTERCLASS

ChannelCreator firmly believes in the mantra 'sales is the new differentiator', and we've built our services around the fact that every start-up and scale-up business needs a tailor-made sales strategy in order to succeed. It's with this in mind that we've designed our Go To Market Masterclass: a structured approach to getting the launch of your proposition right, based on experience, research and expertise, and focussed on delivering an impressive return on your investment in a swift and sustainable way.

Who's It For?

The ChannelCreator GTM Masterclass Program is designed for accelerators and incubators as a swift, tried and tested means of stimulating growth in start-ups and scale-ups. The GTM Masterclass has been rolled out successfully through numerous partnerships, including:

How Does It Work?

GO TO MARKET BEST PRACTICES SESSION

SESSION PREPARATION:

request for a short profile on each of the companies confirming proposition, stage of development, revenues, customer and partner traction

GROUP SESSION FOR ALL PROGRAM PARTICIPANTS:

– Presentation by ChannelCreator management and consultants

– Framing of model, expectations and outcomes of the process

– GTM Best Practices, suggestions, inspiration and planning

INTERACTIVE Q&A SESSION

ON-SITE TRACK

1-TO-1 CLINIC

OBJECTIVE:

Workshop the blockers that are holding up your growth and find actionable outputs to remove obstacles and increase your revenues

  • Introductions: who are you and who are we?
  • Elevator Pitch: outline of proposition and target market
  • Progress to date: where are you now?
  • Headaches: biggest headache and why?
  • Solutions: Open discussion, actionable outputs
  • Documentation: notes and actions delivered

ATTENDEES:

  • 2 x GTM specialists from ChannelCreator
  • Between 1 and 4 founders from the Startup or Scaleup
PLAN DELIVERY

The actions and advice discussed are put into play 

SECOND 1-TO-1 CLINIC

OBJECTIVE:

Discuss progress following Clinic 1 and either; a) develop on actionable outputs from that session, or b) work through additional blockers that are holding up your growth

  • Progress to date: where are you now?
  • Headaches: other headaches and why?
  • Solutions: Open discussion, actionable outputs
  • Documentation: notes and actions delivered

ATTENDEES:

  • 2 x GTM specialists from ChannelCreator
  • Between 1 and 4 founders from the Startup or Scaleup

VIRTUAL TRACK

1-TO-1 CLINIC

OBJECTIVE:

Workshop the blockers that are holding up your growth and find actionable outputs to remove obstacles and increase your revenues

  • Introductions: who are you and who are we?
  • Elevator Pitch: outline of proposition and target market
  • Progress to date: where are you now?
  • Headaches: biggest headache and why?
  • Solutions: Open discussion, actionable outputs
  • Documentation: notes and actions delivered

ATTENDEES:

  • 2 x GTM specialists from ChannelCreator
  • Between 1 and 4 founders from the Startup or Scaleup
PLAN DELIVERY

The actions and advice discussed are put into play 

SECOND 1-TO-1 CLINIC

OBJECTIVE:

Discuss progress following Clinic 1 and either; a) develop on actionable outputs from that session, or b) work through additional blockers that are holding up your growth

  • Progress to date: where are you now?
  • Headaches: other headaches and why?
  • Solutions: Open discussion, actionable outputs
  • Documentation: notes and actions delivered

ATTENDEES:

  • 2 x GTM specialists from ChannelCreator
  • Between 1 and 4 founders from the Startup or Scaleup

Success Story: ChannelCreator & PwC Scale

Since 2018 ChannelCreator has run over 200 one-to-one Clinics, along with GTM best practice kick off events for more than 20 PwC Scale programs:

  • 2018: Commerce (UK), Commerce 2 (UK), Impact (UK), CleanTech (UK)
  • 2019: Retail & Logistics (DE), Energy (DE), FinTech (DE), HR (DE), Mobility (DE)
  • 2020: PropTech (BE), DigiOps (DE/BE), HR (BE), LegalTech (DE), Sustainability (DE), Health (DE), Nord (DE), South (DE), West (DE), FinTech (UK)
  • 2021: Digital Health (DE), Sustainability (DE), Transport (UK), PropTech II (UK), FinTech (BE), Retail (UK), AI (DE), Sports & Media Tech (DE)

The secret to success for PwC Scale start-ups is to plan how to best work the PwC channel, and ensure access to senior account directors and partners to get sponsorship and endorsements into PwC clients.

The feedback we get from participating companies is generally excellent – those that perform best and get the greatest value are companies that already have a well-defined proposition.

Testimonial:

“ChannelCreator helped us a lot to refocus our go-to-market strategy and made us confident that we are absolutely on the right track. Thanks to the ChannelCreator Team for the valuable and inspiring advice!”

Martin Riedel | CEO | RISE Technologies

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