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ChannelCreator Blog
How to Validate a Market in 60 days
By Matt Ball So you have a product, you have a market and you have a sense of where your revenue will come from… but
How to Define the Ideal Customer Profile for B2B Software
By Matt Ball ChannelCreator runs a lot of Go To Market clinics. In these clinics we speak with many start-up, growth and scale-up software companies
What are the tools you need to start building a channel?
By Matt Ball A channel is often seen as a ‘nice to have’ in the world of start-ups, and understandably so. There are numerous priorities,
When not to outsource your sales, and why
By Matt Ball If you work in a start-up then there’s probably a good reason for you choosing to do so. It may be that
When Sales Fight Against Each Other
By John Stoddart The most avoidable negative business activity you can find yourself sorting out is sales channel conflict. This is the time when various salesmen
Stealing the Best Business Ideas from other Industries
By John Stoddart A few months ago, my wife and I were watching a TV series about the food industry and how it has changed dramatically