Posted by John Stoddart In product development, you can adopt two different approaches when it finally comes to taking a product to market: soft launch or hard launch. Soft launch is when you take a limited approach to your launch. This could be limited by geography, by technical specification or, most likely, by the selection…
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Posted by John Stoddart As the owner / developer of a SaaS B2B solution you are faced with what is, essentially, a financial dilemma. What should you prioritise first: building out your product (spending money) or finding early beta customers to sell it to (making money)? Unless you are independently wealthy and have endless finance…
Posted by Matt Ball Channels, when “done right”, can help enormously in super-charging sales and expanding your delivery capacity, but planning your channel shouldn’t necessarily wait until you have your first 100 customers live and a fully documented offering complete with APIs and SDKs. It’s never too early to Channel Channel is often considered the preserve…
Posted by Matt Ball Achieving product market fit is the initial target of every seed funded company. With that in place – and a successful Series A under their belt – their thoughts turn to go-to-market and proving the ability to replicate product market fit, through a repeatable sales strategy. And for many this is where…
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