ChannelCreator Blog

By Matt Ball When speaking with start-ups and scale-ups during our GTM (Go To Market) best practice programs and free GTM clinics, ChannelCreator often references the

By Matt Ball Unit One specialises in staff augmentation, software development, business process outsourcing (BPO) and IT services, and has designated 2022 as the year for

By Matt Ball HitHorizons spends much of its time working with fast-growing technology companies, looking for high quality B2B data to support their expansion in the

By Matt Ball So you have a product, you have a market and you have a sense of where your revenue will come from… but

By Matt Ball ChannelCreator runs a lot of Go To Market clinics. In these clinics we speak with many start-up, growth and scale-up software companies

By Matt Ball A channel is often seen as a ‘nice to have’ in the world of start-ups, and understandably so. There are numerous priorities,

By Matt Ball If you work in a start-up then there’s probably a good reason for you choosing to do so. It may be that

By John Stoddart The most avoidable negative business activity you can find yourself sorting out is sales channel conflict. This is the time when various salesmen

By John Stoddart Something mildly technical this time round. We’re going to talk about sacrifice costs, which are the incremental costs of delaying a decision to

By John Stoddart Quite simply, the most important sale factor is volume. Volume of sales in unit and value terms. But there are other important

By Matt Ball Software companies build their products using agile, innovative software development methodologies, but this is often not reflected in their approach to business