WE DO IT WITH YOU
The Hybrid or We Do It With You approach is designed for start-ups where the founder wishes to maintain total control of their selling activities, but requires ChannelCreator’s support in terms of strategy, structure, demand generation and governance.
MONTH 1 – INITIATE: Proposition & Target Preparation
- Training and knowledge-base immersion
- Agreement of Go To Market strategy
- Compilation of target account list
- Focus on key verticals to drive rapid growth
- Creation and localization of Sales Kit
- Creation of partner program if required
- Creation of audience and messaging for LinkedIn Outreach
- Initial outreach “Burst” via LinkedIn to rapidly build pipeline
CHANGE OF APPROACH?
Following the Validate Phase, if required you can switch to the We Do It For You model
MONTH 2-3 – VALIDATE: Activation of Validated Go To Market strategy
- Roll-out of agreed plan
- Immediate utilisation of the ChannelCreator network and “Sales Pod”
- Client-led sales supported by governance and advice from ChannelCreator's management team
- Delivery of sales cycles in agreed verticals
- Visibility of progress through briefing calls and status updates
MONTH 4 ONWARDS - ACCELERATE: Working together with your sales team
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