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HYBRID

WE DO IT WITH YOU

The Hybrid or We Do It With You approach is designed for start-ups where the founder wishes to maintain total control of their selling activities, but requires ChannelCreator’s support in terms of strategy, structure, demand generation and governance.

MONTH 1 – INITIATE: Proposition & Target Preparation

KNOWLEDGE
  • Training and knowledge-base immersion
STRATEGY
  • Agreement of Go To Market strategy
  • Compilation of target account list
  • Focus on key verticals to drive rapid growth
RESOURCES
  • Creation and localization of Sales Kit
  • Creation of partner program if required
  • Creation of audience and messaging for LinkedIn Outreach
ENGAGEMENT
  • Initial outreach “Burst” via LinkedIn to rapidly build pipeline

CHANGE OF APPROACH?
Following the Validate Phase, if required you can switch to the We Do It For You model

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MONTH 2-3 – VALIDATE: Activation of Validated Go To Market strategy

ENGAGEMENT
  • Roll-out of agreed plan
  • Immediate utilisation of the ChannelCreator network and “Sales Pod”
  • Client-led sales supported by governance and advice from ChannelCreator's management team
PERFORMANCE ANALYSIS
  • Delivery of sales cycles in agreed verticals
  • Visibility of progress through briefing calls and status updates

MONTH 4 ONWARDS - ACCELERATE: Working together with your sales team

Clinic

Go To Market Strategy Workshop
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DemandGen

LinkedIn and email outreach, webinars
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