SOLID WATER
Solid Water is a London-based growth marketing agency with a presence in the Middle East. The agency works with B2B companies to break through plateaus and accelerate growth.
Solid Water specialises in working through the full funnel by blending strategic marketing, communications, and brand-building with performance execution — aligning your positioning, visibility, and go-to-market into a single, measurable growth engine.
The Challenge
B2B companies often struggle with:
- Fragmented marketing and sales efforts that fail to deliver results
- Unclear positioning, messaging, or market strategy
- Limited visibility, founder presence, or credibility in target markets
- Digital channels, events, and campaigns that aren’t effectively tied to growth outcomes
- Inefficient allocation of resources, repeating tactics that don’t work
The Approach
Solid Water operates in two complementary phases to drive sustainable growth:
1. Growth Programme (Strategy & Foundations)
- Defines the client’s North Star metric and key growth objectives
- Audits market, positioning, funnel, and channels
- Builds a holistic strategy aligning brand, visibility, and performance
2. Growth Sprints (Execution & Optimization)
- Rapidly tests and scales initiatives using a full arsenal of services: digital marketing, PR, founder brand building, events, networking calendars, industry pitches, and more
- Continuously measures, iterates, and adapts — if something isn’t working, it pivots quickly rather than pushing non-performing tactics
- Focuses on delivering real, measurable impact on the client’s growth goals
Why This Works
Unlike traditional agencies, Solid Water:
- Has a full toolkit of marketing, communications, events, and growth services available at every stage
- Focuses laser-sharp on the North Star metric, adapting and reallocating resources to what truly drives growth
- Moves fast and pivots when strategies or tactics underperform, instead of trying to sell services that don’t work
- Connects strategy to execution, ensuring that positioning, visibility, and marketing activities are aligned with measurable outcomes
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