BLOG
ChannelCreator Blog
The New B2B Cloud GTM Playbook
Why your channel partner strategy needs rethinking — and how to rebuild it for Europe Research-backed insights for B2B cloud platform leaders By John Stoddart The
Navigating Europe: A Strategic Blueprint for Canadian Businesses
By Elias Moubayed Expanding into new international markets can seem daunting, but for Canadian companies eyeing Europe, strategic planning and leveraging expert support are key to
Strategic Market Entry: Land and Expand
By Elias Moubayed Europe is a highly competitive market with strong local players. At ChannelCreator, with our 18 years of experience in market entry, we strongly
Navigating the Sales Landscape: Consultancy vs. Lead Generation
By John Stoddart In the world of B2B tech platform development, the journey from inception to market expansion is a thrilling rollercoaster ride. As a consultant
How to Put Together the Ultimate Sales Toolkit
By John Stoddart Having worked through numerous validation contracts for clients with a wide variety of different propositions and requirements, I thought it might be helpful
How to Become Part of Your Partner’s DNA
By Matt Ball When speaking with start-ups and scale-ups during our GTM (Go To Market) best practice programs and free GTM clinics, ChannelCreator often references the
Accelerating Account List Creation to Target Your ICP
By Matt Ball Unit One specialises in staff augmentation, software development, business process outsourcing (BPO) and IT services, and has designated 2022 as the year for
How to Accelerate European Market Entry with better B2B Data
By Matt Ball HitHorizons spends much of its time working with fast-growing technology companies, looking for high quality B2B data to support their expansion in the
Pilots and How to Fast Track Channel Partnerships
By Matt Ball In the world of start-ups and scale-ups, pilots are talked about all day, every day. Many customers don’t want to commit to what
How to Validate a Market in 60 days
By Matt Ball So you have a product, you have a market and you have a sense of where your revenue will come from… but
How to Define the Ideal Customer Profile for B2B Software
By Matt Ball ChannelCreator runs a lot of Go To Market clinics. In these clinics we speak with many start-up, growth and scale-up software companies
What are the tools you need to start building a channel?
By Matt Ball A channel is often seen as a ‘nice to have’ in the world of start-ups, and understandably so. There are numerous priorities,
When not to outsource your sales, and why
By Matt Ball If you work in a start-up then there’s probably a good reason for you choosing to do so. It may be that
When Sales Fight Against Each Other
By John Stoddart The most avoidable negative business activity you can find yourself sorting out is sales channel conflict. This is the time when various salesmen
Stealing the Best Business Ideas from other Industries
By John Stoddart A few months ago, my wife and I were watching a TV series about the food industry and how it has changed dramatically
Sacrifice Costs: the Price of Waiting
By John Stoddart Something mildly technical this time round. We’re going to talk about sacrifice costs, which are the incremental costs of delaying a decision to
Sales Velocity is Critical
By John Stoddart Quite simply, the most important sale factor is volume. Volume of sales in unit and value terms. But there are other important
Land & Expand: Maximising results from your year 1 go-to-market budget
By Matt Ball Software companies build their products using agile, innovative software development methodologies, but this is often not reflected in their approach to business